Market Research
Understanding the dynamics of the market is a key skill in advising clients and forms the basis of much of our work. Pan-Leisure has a particular strength in appraising new and existing markets (both UK and Overseas), underpinned by tailored consultation.
Particular consultation techniques used by the practice include: one to one interviews; focus groups; workshops; questionnaire surveys; and public meetings.
A good example of our market research was our study consulting the Sailing Links between the Southern North Sea/English Channel area and the Scottish Canals which utilised innovative web-based techniques to successfully reach "difficult to access groups".
Here are some examples of the many Market Research assignments. If you would like to see more, register to download our full company profile, and for access to our full database.