Masterplanning
The role of leisure, culture and tourism within masterplanning has never been more crucial. Whether the masterplans relate to urban, rural or coastal locations, leisure is a key ‘driver’ in establishing economic growth and in differentiating the “offer” and creating a “sense of place” .
The preparation of detailed audits and mapping of assets is an important element in the masterplanning process and enables the team to objectively assess the products and services available on a ’24 hour a day’ basis. Recommendations on new facility development based not only on the audit but on an understanding of and relationship to the industry (through constant updating using soft market testing), ensure pragmatic and deliverable outcomes – the Masterplan for Sandown Bay and Shanklin, undertaken with ARUP and the Matrix Partnership on behalf of the Isle of Wight Council is a particular case in point.
Here are some examples of the many Masterplanning assignments. If you would like to see more, register to download our full company profile, and for access to our full database.